Who doesn’t love the cold, sweet, frozen nectar that comes from those 5 gallon buckets behind the glass windows at the local Cold Stone Creamery®? CEO and Chairman Doug Ducey has done an incredible job of creating a brand that makes your tongue want to jump out of your head and into a cup of ice cream that was just beat up by a teenager with flat metal spoons. Ducey also has something to say about the survival of a business during rough times that we small business owners might want to heed.
For Ducey’s expert insight on The Five Fundamentals of Business Survival, click here.
